defining parliament roasting

I’ve been thinking a lot lately about what I want Parliament Roasting to become. What makes it different from the many amazing coffee roasteries and brands in the lower mainland. When I think about how I want to define the ethos of Parliament Roasting it’s this:

Creating a personal coffee experience that gives you more than just a nice cup of coffee. A company that lets you feel like you’re part of this journey.

At the heart of this is a desire to truly understand your coffee experience, and give you more than you expect when you buy a bag of beans. That might be sending you photos of your roast during the roasting process, or personalizing a playlist of songs for you to listen while you sip. Figuring out how you like to enjoy your coffee, grinding it for you or making sure it’s dropped off at your door within 48 hours of ordering.

I want you to see my passion for coffee, and I always want you to feel like you’re getting more than just a good cup of coffee. As a micro roaster I have a great opportunity to continue to push the boundaries of unreasonable hospitality and what that means for my customers.

I’ve written a bit about the book that really started it all for me, you can read about that in my book review of Unreasonable Hospitality. Those core principals drive my desire to do more and try and create a personal coffee experience for each customer. I’m not there yet, but each new iteration and new way to interact helps me tweak and change and adapt to create something memorable.